The Map

Welcome to The Map. Is this a necessary way to organize a store? Absolutely not. Do we like it anyway? Yep. If you just want to shop, use the regular menu. If you feel like wandering around, every Red Seat line is named for a spot around Fenway, and here’s what lives where.

Gate A = where most people walk in, so that’s where we put the fan favorites. Jersey Street = our current lineup: original Red Seat designs, made for the shop you’re standing in. Van Ness Street = old Red Seat ideas remixed into something new. The Bleachers = the cheap seats: deals, markdowns, and last-chance stuff. The Garden = Celtics, Bruins and other indoor Boston sports things.

That’s it. No test at the end.